Week 7 Reading Reflection

In this weeks reading assignment, the most interesting to me was the part about market segmentation. The strategy involving subdividing into subsets of customers, businesses, and countries was a very interesting read. Examples of market segments can be find in streams in our everyday life as in how businesses decide how to market and target us. If I had to think of an example, I would thing about what going on in the media landscape. What I mean by media landscape is that they are able to target us through cable, streaming services like Netflix, TV, and there are many others. The book lists the four major strategies; behavioral, demographic, psycho-graphic, and geographical differences. I would think media would belong in demo, psych, and geographic. 

I think Yankelovich & Meer's did a very good job with being clear and to the point about market segmentation. I had to research some words on investopedia but other than that, it was a very good read. I did not have any confusion about this weeks reflection.