Idea Napkin No. 1

My name is Brian Do Kim and I am a student at University of Florida. I will be graduating in 2017 with focus on business administration. I believe my talents are in the field of sales with experience in ethnic diversity and multicultural traditions with concentration mainly in the Asian countries. I have a deep understanding of the global market place and have hands on practice when it comes to undertaking business deals with wholesalers, distributors and even big companies that come to the states for trade. Through experiences, I know how people from Asia like the work to be done. Accommodating to their needs and wants is my main focus.

After years of working, I noticed that people that come abroad for business trips would love to see the rest of the country they traveled long for. You have to understand that coming from Asia to the states is no easy venture. They dedicate a lot of time and money just to come see a convention, business meeting, or a facility of a company in the states. Truth be told, the meeting or convention only lasts a small chunk of their time in the states and the rest of the time they have they might just spend it at the resort hotel that they are staying in. That is where my business idea of a travel agency comes in. With a friendly smile, a tour guide who speaks your language will meet you in the lobby and take you to places that they only seen in movies or read. Trip is ran on an itinerary or a trip plan. They are able to pick and choose the areas they want to see from a list of tourist allures. This is not only a plan for Florida but for all major cities that have major pull from Asian markets. I’ve heard people say that because of the advancement in technology, the need to fly globally for business will no longer be needed but I disagree. There is something priceless and treasured in meeting face to face and shaking hands with the people you work with and it is a touch that that web communication cannot give.

I believe my business is unique in the idea that it will be a private luxury agency. Private tours and accommodating to the wealthy Asian demographic. Plan to target the well-off clients is mainly because the customers that come to the states are usually the important/top management individual. They care mainly because coming to the US is a rare opportunity and while they are here they want to see all the places the US has to offer.

I believe what sets us apart from everyone else is how we target the audience. When wealthy people spread the word back home, they only spread the word to other people on the same status as them and my travel agency will be known as the agency that only handles those who want luxury, private tours, and own private guide to help your stay become more enjoyable.

 I believe all the elements that I touched on fit together pretty well. From the experience I have with people from that part of the world and knowing how they like work done and what makes them happy, I think I have a huge advantage over those who never worked with people from Asia. I think if I had to choose a weak point to my idea, it would have to be that the people I choose to employ will have to have the same mindset as I do. Service is sometimes tough and customers’ demands can sometimes be ridiculous but as a business, we would have to put the customers first. I would have to have employees that are dedicated and know how people from Asia work and I feel like finding people like that would be tough.